ARCHIVES
VOL. 11, ISSUE 12 (2025) — Dec
| S.No. | Title and Authors Name | Country |
|---|---|---|
| 1 | The role of key performance indicators in shaping the future of quick commerce: A comprehensive review Authors: Srishti Gupta, Dr. Ashutosh Kumar Jha How to cite this article: Gupta S., Jha A. K. "The role of key performance indicators in shaping the future of quick commerce: A comprehensive review". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 1-9 | India |
| 2 | A scenario on social media communication prolong towards modern society Authors: Dr C A Anuradha, Sumathi A How to cite this article: Anuradha D. C. A., A S. "A scenario on social media communication prolong towards modern society". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 10-14 | India |
| 3 | Brand loyalty and consumer perception in the Indian fmcg sector: A secondary data analysis Authors: Nabiha Banu k, Shreyas Kanth D How to cite this article: k N. B., D S. K. "Brand loyalty and consumer perception in the Indian fmcg sector: A secondary data analysis". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 15-18 | India |
| 4 | An analysis of Employee work life balance in the Enterprise Services Sector Authors: R Kavitha, S Mathavi How to cite this article: Kavitha R., Mathavi S. "An analysis of Employee work life balance in the Enterprise Services Sector". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 19-26 | India |
| 5 | A comprehensive study on enhancing employee efficiency and job satisfaction through strategic job rotation practices Authors: C Dharani, KG Sangeetha How to cite this article: Dharani C., Sangeetha K. "A comprehensive study on enhancing employee efficiency and job satisfaction through strategic job rotation practices". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 27-34 | India |
| 6 | The rise of digital payments and its impact on retail consumer spend in India Authors: Manju Bala How to cite this article: Bala M. "The rise of digital payments and its impact on retail consumer spend in India". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 35-37 | India |
| 7 | Recruitment and selection process effectiveness: A private sector perspective Authors: Jayalakshmi S How to cite this article: S J. "Recruitment and selection process effectiveness: A private sector perspective". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 38-43 | India |
| 8 | A conceptual insights into customer service quality in selected Indian Banks in Vijayawada town Authors: Y Sudha Chandra How to cite this article: Chandra Y. S. "A conceptual insights into customer service quality in selected Indian Banks in Vijayawada town". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 44-45 | India |
| 9 | Impact of mergers and acquisition on the perforamnce of Bank of Baroda- A comparison between Camel and Eagle Models Authors: Dr. Gundeti Sunitha How to cite this article: Sunitha G. "Impact of mergers and acquisition on the perforamnce of Bank of Baroda- A comparison between Camel and Eagle Models". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 46-50 | India |
| 10 | Performance of large cap mutual funds - A comparative study of growth and value approaches in India Authors: Gowtham G, Dr. V Padmanabhan How to cite this article: G G., Padmanabhan V. "Performance of large cap mutual funds - A comparative study of growth and value approaches in India". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 51-58 | India |
| 11 | Low productivity due to the shortage of skilled labour, causing delays in the completion of Building Projects in Indian Metro Cities a review of literature Authors: Shashi Bhushan Pathak, Dr Sameer Kulkarni, Dr Bhawna Sharma How to cite this article: Pathak S. B., Kulkarni D. S., Sharma D. B. "Low productivity due to the shortage of skilled labour, causing delays in the completion of Building Projects in Indian Metro Cities a review of literature". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 59-62 | India |
| 12 | Green Finance practices in the present era of Digitalization: Progress & challenges Authors: Dr. R Uma Devi How to cite this article: Devi R. U. "Green Finance practices in the present era of Digitalization: Progress & challenges". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 63-69 | India |
| 13 | The impact of AI-driven personalization on social media marketing effectiveness among online sellers Authors: Gowsikha M, Dr. N Maheswari How to cite this article: M G., Maheswari N. "The impact of AI-driven personalization on social media marketing effectiveness among online sellers". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 70-75 | India |
| 14 | Learning from failure as a strategic driver of firm performance: A systematic literature review Authors: Sowmyalatha, Veena M DAlmeida How to cite this article: Sowmyalatha., DAlmeida V. M. "Learning from failure as a strategic driver of firm performance: A systematic literature review". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 76-88 | India |
| 15 | A study on impact of influencer’s marketing on Generation Z consumer behaviour Authors: Dr. Harish Kumar N How to cite this article: N H. K. "A study on impact of influencer’s marketing on Generation Z consumer behaviour ". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 89-95 | India |
| 16 | A study on the influence of clan work culture on the employees' job satisfaction in the banking sector Authors: Dr. Muniyappa N, Dr. Ganesh N K How to cite this article: N M., K G. N. "A study on the influence of clan work culture on the employees' job satisfaction in the banking sector". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 96-103 | India |
| 17 | Urban housing market dynamics and their implications for affordability in major Indian metropolises - A comprehensive literature review Authors: Manisha Dasan Dr. Sameer Kulkarni, Dr. Bhawna Sharma How to cite this article: Kulkarni M. D. D. S., Sharma B. "Urban housing market dynamics and their implications for affordability in major Indian metropolises - A comprehensive literature review". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 104-106 | India |
| 18 | Literature review on marketing strategy: The 7ps framework Authors: Shenaz Latheef Khan, Dr. Sameer Kulkarni, Dr. Bhawna Sharma How to cite this article: Khan S. L., Kulkarni S., Sharma B. "Literature review on marketing strategy: The 7ps framework". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 107-110 | India |
| 19 | Influence of Ai-Based Automation on Job Satisfaction and Organisational Culture in BRABU, Muzaffarpur, Bihar Authors: Rajnish Kumar Jha, SatyaJeet Priyadarshi How to cite this article: Jha R. K., Priyadarshi S. "Influence of Ai-Based Automation on Job Satisfaction and Organisational Culture in BRABU, Muzaffarpur, Bihar". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 111-112 | India |
| 20 | A study of consumers buying behaviour towards Sai Sankalp Beverages (Bailly packaged drinking water F), Mysore” Authors: Suhasini Nelson How to cite this article: Nelson S. "A study of consumers buying behaviour towards Sai Sankalp Beverages (Bailly packaged drinking water F), Mysore”". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 113-117 | India |
| 21 | Regional dynamics and policy implications of financial inclusion in India: insights from the RBI’s Financial Inclusion Index and emerging Digital Lending Trends, 2025 Authors: Dr. Balakumar V, Sarathkumar S, Dr. N Rajbarath How to cite this article: V B., S S., Rajbarath N. "Regional dynamics and policy implications of financial inclusion in India: insights from the RBI’s Financial Inclusion Index and emerging Digital Lending Trends, 2025". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 118-119 | India |
| 22 | A study on factors influencing the work life balance on beverages employees Authors: Bhavana M How to cite this article: M B. "A study on factors influencing the work life balance on beverages employees". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 120-125 | India |
| 23 | A study on impact of social media marketing in consumer behaviour Authors: V Thangaraj, Balakrishnan J How to cite this article: Thangaraj V., J B. "A study on impact of social media marketing in consumer behaviour". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 126-128 | India |
| 24 | Investment behaviour and financial decision-making patterns of college teachers in Trichy District Authors: S Johnsy, Dr. N Maheswari How to cite this article: Johnsy S., Maheswari N. "Investment behaviour and financial decision-making patterns of college teachers in Trichy District". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 129-132 | India |
| 25 | A literature review on factors affecting implementation and automation of inventory management systems Authors: Rutuja Gaikwad, Dr. Sameer Kul karni, Dr. Bhawna Sharma How to cite this article: Gaikwad R., karni S. K., Sharma B. "A literature review on factors affecting implementation and automation of inventory management systems". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 133-136 | India |
| 26 | SWOT Analysis and SO-ST-WO-WT Strategies for Complementary and Alternative Medicine Authors: Dr. Lung-Tan Lu How to cite this article: Lu L. "SWOT Analysis and SO-ST-WO-WT Strategies for Complementary and Alternative Medicine". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 137-148 | Taiwan |
| 27 | Reframing consumer decision-making: An integrated review of psychological, communicative, cultural, and digital influences on consumer behavior Authors: Aditya Nagaraja, Dr. Sameer Kulkarni, Dr. Bhawna Sharma How to cite this article: Nagaraja A., Kulkarni S., Sharma B. "Reframing consumer decision-making: An integrated review of psychological, communicative, cultural, and digital influences on consumer behavior". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 149-151 | India |
| 28 | Influence of digital tools on effective contract administration: A performance-based assessment Authors: Abdullahi Nuhu Jega, Thomas Rango Grace, Muhammad Bello Fakai, Isyaku Abdulhamid Shagari, Bunyamin Ayodeji Olawumi, Bello Ayuba Dorh How to cite this article: Jega A. N., Grace T. R., Fakai M. B., Shagari I. A., Olawumi B. A., Dorh B. A. "Influence of digital tools on effective contract administration: A performance-based assessment". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 152-160 | Nigeria |
| 29 | A comprehensive financial performance analysis of automotives industry using ratio and cash flow techniques Authors: P Rajeswari, P Priyanga How to cite this article: Rajeswari P., Priyanga P. "A comprehensive financial performance analysis of automotives industry using ratio and cash flow techniques". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 161-168 | India |
| 30 | A correlation study on inventory managemnet and profitability of Coal India LTD Authors: Bharadva Divya J How to cite this article: J B. D. "A correlation study on inventory managemnet and profitability of Coal India LTD". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 169-172 | India |
| 31 | DMart vs local grocery stores – Study on consumer preference and consumer behaviour Authors: Dr. Mohana Kumari, Vishakha K, Ganesh Aravind K, Apurba Shakti Boro, Shikhar Pratap Singh, Tanush Antony Laloo How to cite this article: Kumari M., K V., K G. A., Boro A. S., Singh S. P., Laloo T. A. "DMart vs local grocery stores – Study on consumer preference and consumer behaviour". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 173-178 | India |
| 32 | Fostering innovation and well-being through inclusion: Inclusive Leadership, a review of the effect on the employee innovative work behavior and well-being Authors: Harshita Goyal, Avnish Sharma How to cite this article: Goyal H., Sharma A. "Fostering innovation and well-being through inclusion: Inclusive Leadership, a review of the effect on the employee innovative work behavior and well-being". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 179-184 | India |
| 33 | The influence of Social Media on cultivating consumers' interest in sustainable buying habits Authors: Dr. Pinki Rani Dei How to cite this article: Dei P. R. "The influence of Social Media on cultivating consumers' interest in sustainable buying habits". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 185-191 | India |
| 34 | Livelihood dependence on toursim: A study in Kaziranga National Park Authors: Dr. Bidyut Jyoti Kalita How to cite this article: Kalita B. J. "Livelihood dependence on toursim: A study in Kaziranga National Park". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 192-194 | India |
| 35 | Еnhancing HR οpеratiοnal еfficiеncy using ai-drivеn еmplοyее schеduling and attеndancе analytics: A systеm framеwοrk Authors: Dr. K Vееraraghavan How to cite this article: Vееraraghavan K. "Еnhancing HR οpеratiοnal еfficiеncy using ai-drivеn еmplοyее schеduling and attеndancе analytics: A systеm framеwοrk". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 195-199 | India |
| 36 | Poverty and unemployment in Bihar: An insight to Government Schemes in creating avenues of livelihood Authors: Dr. Soofia Fatima How to cite this article: Fatima S. "Poverty and unemployment in Bihar: An insight to Government Schemes in creating avenues of livelihood". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 200-203 | India |
| 37 | The knowledge economy: India’s engine for a $ 10 trillion future Authors: Nabin Kumar Choudhary How to cite this article: Choudhary N. K. "The knowledge economy: India’s engine for a $ 10 trillion future". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 204-205 | India |
| 38 | The influence of employee engagement on retention strategies in IT Sector Authors: Aishwarya E, Kavita Achchalli, R P Md Khalid How to cite this article: E A., Achchalli K., Khalid R. P. M. "The influence of employee engagement on retention strategies in IT Sector". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 206-209 | India |
| 39 | Health, safety, and welfare measures of employees under the Factories Act, 1948 Authors: Chithra J, R P M d Khalid, Kavita C Achchalli How to cite this article: J C., Khalid R. P. M. d., Achchalli K. C. "Health, safety, and welfare measures of employees under the Factories Act, 1948". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 210-213 | India |
| 40 | Impact of backroom operations on replenishment of perishable goods Authors: Usha Tiwari, Dr. Sweetee Mishra How to cite this article: Tiwari U., Mishra S. "Impact of backroom operations on replenishment of perishable goods". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 214-219 | India |