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VOL. 11, ISSUE 12 (2025)
Reframing consumer decision-making: An integrated review of psychological, communicative, cultural, and digital influences on consumer behavior
Authors
Aditya Nagaraja, Dr. Sameer Kulkarni, Dr. Bhawna Sharma
Abstract
Consumer decision-making has changed
significantly as technological advances, cultural shifts, and changes in the
communications environment change the way people process information and
consumers make choices. This comprehensive review provides an overview of
psychological foundations, communication theory, classical and contemporary
decision-making models, cross-cultural research, and online behavior to provide
a comprehensive understanding of modern consumer decision-making. Drawing on
conceptual theory, integrated marketing communications, influencer marketing,
nonlinear decision paths, cultural dimensions, and online decision models, this
article presents a conceptual model that shows how these factors interact to
shape consumer behavior. The review highlights the need for cross-cultural
validation, research on emotional and algorithmic influences, and modern
decision-making frameworks that reflect the realities of the digital
consumption environment, and concludes with implications for future research.
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Pages:149-151
How to cite this article:
Aditya Nagaraja, Dr. Sameer Kulkarni, Dr. Bhawna Sharma "Reframing consumer decision-making: An integrated review of psychological, communicative, cultural, and digital influences on consumer behavior". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 149-151
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