ARCHIVES
VOL. 12, ISSUE 1 (2026) — Jan-Mar
| S.No. | Title and Authors Name | Country |
|---|---|---|
| 1 | A comparative study of the financial performance of the selected public and private sector banks in India Authors: Hitesh Gordhanbhai Khant, Dr. K D Ahir How to cite this article: Khant H. G., Ahir K. D. "A comparative study of the financial performance of the selected public and private sector banks in India". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 1-4 | India |
| 2 | Sustainable Transportation Route Optimization and Its Impact on Logistics Efficiency in Nutri-Cereals Supply Chains Authors: A Anisha, Dr. K Chandrasekar How to cite this article: Anisha A., Chandrasekar K. "Sustainable Transportation Route Optimization and Its Impact on Logistics Efficiency in Nutri-Cereals Supply Chains". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 5-8 | India |
| 3 | E-Commerce adoption among small traders in Coimbatore: Opportunities and challenges Authors: Dr. R Sangeetha, M Veerakumar How to cite this article: Sangeetha R., Veerakumar M. "E-Commerce adoption among small traders in Coimbatore: Opportunities and challenges". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 9-11 | India |
| 4 | Adoption and impact of artificial intelligence in commerce higher education: An empirical analysis Authors: Dr. Harish Tigari How to cite this article: Tigari H. "Adoption and impact of artificial intelligence in commerce higher education: An empirical analysis". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 12-18 | India |
| 5 | A study on cultivation pattern of coconut farmers in Theni District Authors: Muthumani K, Dr. V Sathuragiri, Dr. V Padmanabhan How to cite this article: K M., Sathuragiri V., Padmanabhan V. "A study on cultivation pattern of coconut farmers in Theni District". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 19-21 | India |
| 6 | Mahakumbh and its economic footprint: A case study of Himachal Pradesh Authors: Dr. Dinesh kumar How to cite this article: D. k. "Mahakumbh and its economic footprint: A case study of Himachal Pradesh". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 22-25 | India |
| 7 | Impact of innovation and technology on corporate development Authors: Dr. Nagaraju R C How to cite this article: C N. R. "Impact of innovation and technology on corporate development". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 26-29 | India |
| 8 | Emotional intelligence in leadership: An HR perspective Authors: Shrie Bhubaneswari How to cite this article: Bhubaneswari S. "Emotional intelligence in leadership: An HR perspective". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 30-31 | India |
| 9 | The evolution of digital payments: Examining user preferences for UPI apps Authors: Dr. Pinki Rani Dei How to cite this article: Dei P. R. "The evolution of digital payments: Examining user preferences for UPI apps". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 32-36 | India |
| 10 | Stock market performance and economic expansion: A cross-country analysis of India, Japan, and France (2000–2025) Authors: Dr. Amit Mishra, Adarsh Mishra, Shivam Dubey, Dr. Shraddha Verma How to cite this article: Mishra A., Mishra A., Dubey S., Verma S. "Stock market performance and economic expansion: A cross-country analysis of India, Japan, and France (2000–2025)". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 37-43 | India |
| 11 | Improving the performance of civil servants in the Community and Village Empowerment Agency through leadership, motivation, and digitalization Authors: Zulaichah Dewi Agung, Mokhamad Natsir, Umu Khouroh How to cite this article: Agung Z. D., Natsir M., Khouroh U. "Improving the performance of civil servants in the Community and Village Empowerment Agency through leadership, motivation, and digitalization". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 44-50 | Indonesia |
| 12 | Foreign exchange exposure and hedging practices in indian software companies Authors: Shankara M, Dr. Ranjini M L, Dr. Raghavendra R H How to cite this article: M S., L R. M., H R. R. "Foreign exchange exposure and hedging practices in indian software companies". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 51-55 | India |
| 13 | Dairy industry research in India: A bibliometric perspective on sustainability, technology, and policy Authors: Sahul Kailashgiri Goswami, Dr. Vishal Khasgiwala How to cite this article: Goswami S. K., Khasgiwala V. "Dairy industry research in India: A bibliometric perspective on sustainability, technology, and policy". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 56-59 | India |
| 14 | India | |
| 15 | Impact of Social Media to influence the healthcare and Fitness of Students in Coimbatore City Authors: Dr. S Sumathi, D Sakthivel How to cite this article: Sumathi S., Sakthivel D. "Impact of Social Media to influence the healthcare and Fitness of Students in Coimbatore City". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 62-66 | India |
| 16 | Transparency of regional financial management in the regional government of Malang Regency Authors: Punky Arnade Adesy, Dwi Suharnoko, Wahyu Wiyani How to cite this article: Adesy P. A., Suharnoko D., Wiyani W. "Transparency of regional financial management in the regional government of Malang Regency". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 67-72 | Indonesia |
| 17 | Recent developments in higher education: Trends, challenges, and future directions Authors: Shakunthala H How to cite this article: H S. "Recent developments in higher education: Trends, challenges, and future directions". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 73-74 | India |
| 18 | A study on customer satisfaction towards online shopping services in Musiri Authors: V Selvaraju, Y Rohini Natchathira How to cite this article: Selvaraju V., Natchathira Y. R. "A study on customer satisfaction towards online shopping services in Musiri". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 75-77 | India |
| 19 | The fintech generation: Assessing the diverse effects of financial technology on Gen Z Authors: Dr. Priyanka Dixit How to cite this article: Dixit P. "The fintech generation: Assessing the diverse effects of financial technology on Gen Z". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 78-82 | India |
| 20 | Women empowerment through self-help groups: A case study in Goghat I Block, Hooghly District, West Bengal Authors: Kousik Dari How to cite this article: Dari K. "Women empowerment through self-help groups: A case study in Goghat I Block, Hooghly District, West Bengal". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 83-87 | India |
| 21 | Microfinance as a catalyst for women’s empowerment: An empirical study of JEEViKA self-help groups in Bihar, India Authors: Kalyani Prasad, Dr. Vinod Baitha How to cite this article: Prasad K., Baitha V. "Microfinance as a catalyst for women’s empowerment: An empirical study of JEEViKA self-help groups in Bihar, India". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 88-90 | India |
| 22 | A study on perception and preference of customers towards purchase of clean energy bikes in Karur District of Tamil Nadu Authors: Saravanan V, Dr. V Padmanabhan How to cite this article: V S., Padmanabhan V. "A study on perception and preference of customers towards purchase of clean energy bikes in Karur District of Tamil Nadu". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 91-97 | India |
| 23 | Artificial Intelligence as a strategic tool in Banking and Telecom mergers Authors: Dr. Roop Singh Gehlot How to cite this article: Gehlot R. S. "Artificial Intelligence as a strategic tool in Banking and Telecom mergers". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 98-102 | India |
| 24 | A study on agricultural commodity derivatives market and its awareness among farmers and stakeholders in India (A Review of Literature) Authors: Shankara M, Dr. Ranjini M L, Dr. Rajith Kumar H B How to cite this article: M S., L R. M., B R. K. H. "A study on agricultural commodity derivatives market and its awareness among farmers and stakeholders in India (A Review of Literature)". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 103-108 | India |
| 25 | Optimizing inventory management for enhanced financial performance: A quantitative analysis of KSE Ltd, Kerala, India (2018-2025) Authors: Dr. P Rekha, Nayana P How to cite this article: Rekha P., P N. "Optimizing inventory management for enhanced financial performance: A quantitative analysis of KSE Ltd, Kerala, India (2018-2025)". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 109-111 | India |
| 26 | Rider safety in quick commerce: Occupational risk, algorithmic pressure, and regulatory implications Authors: Srishti Gupta, Dr. Prashant Kumar How to cite this article: Gupta S., Kumar P. "Rider safety in quick commerce: Occupational risk, algorithmic pressure, and regulatory implications". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 112-116 | India |
| 27 | Instant gratification and impulse buying behaviour in quick commerce platforms Authors: Srishti Gupta How to cite this article: Gupta S. "Instant gratification and impulse buying behaviour in quick commerce platforms". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 117-121 | India |
| 28 | The digital shift in accounting: Awareness, adoption and performance impact Authors: Chintan Bansibhai Sanghvi, Dr. K D Ahir How to cite this article: Sanghvi C. B., Ahir K. D. "The digital shift in accounting: Awareness, adoption and performance impact". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 122-125 | India |
| 29 | A critical study of international marketing management practices and business planning approaches Authors: Dr. Yugeshwari Sahu How to cite this article: Sahu Y. "A critical study of international marketing management practices and business planning approaches". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 126-129 | India |
| 30 | Significance of green human resource management initiative in banking sector - A study with special reference to SBI in Mysuru District Authors: Dr. Deepak k, Shakir V M How to cite this article: k D., M S. V. "Significance of green human resource management initiative in banking sector - A study with special reference to SBI in Mysuru District". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 130-133 | India |
| 31 | Impact of artificial intelligence on organizations and employee job opportunities in Coimbatore Authors: Dr. R Sangeetha, T Kishore Kumar How to cite this article: Sangeetha R., Kumar T. K. "Impact of artificial intelligence on organizations and employee job opportunities in Coimbatore". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 134-135 | India |
| 32 | Digital transformation of strategic sourcing in the FMCG industry: Opportunities, challenges, and performance implications Authors: Dr. Uday Inala, Anitha Kumari How to cite this article: Inala U., Kumari A. "Digital transformation of strategic sourcing in the FMCG industry: Opportunities, challenges, and performance implications". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 136-139 | India |
| 33 | An illustration of how social media communication has penetrated modern culture and Consumers’ Behaviour Authors: Dr. Baidya Nath Roy How to cite this article: Roy B. N. "An illustration of how social media communication has penetrated modern culture and Consumers’ Behaviour". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 140-144 | India |
| 34 | An evaluation of village economy of Himachal Pradesh India A research paper case study of Ani Tehsil of Distt. Kullu Authors: Dr. Dhan Parkash How to cite this article: undefined. D. D. P. "An evaluation of village economy of Himachal Pradesh India A research paper case study of Ani Tehsil of Distt. Kullu". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 145-147 | India |
| 35 | Performance analysis of concrete structures using deep learning Authors: CS Arijit Ghosh, Samir Kumar Bandyopadhyay How to cite this article: Ghosh C. A., Bandyopadhyay S. K. "Performance analysis of concrete structures using deep learning". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 148-157 | India |
| 36 | Mind over money: Exploring the Impact of mental accounting on Indian retail investors’ decision-making Authors: Dr. Prasad R A How to cite this article: A P. R. "Mind over money: Exploring the Impact of mental accounting on Indian retail investors’ decision-making". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 158-161 | India |
| 37 | A study on consumer awareness and perception towards green energy products in Nashik Authors: Nitin Fegde, Dr. Dhanpal Waghulde How to cite this article: Fegde N., Waghulde D. "A study on consumer awareness and perception towards green energy products in Nashik". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 162-164 | India |
| 38 | Customer perceptions towards csr initiatives of Kerala-based private sector banks Authors: Dr. Deepthi P V How to cite this article: V D. P. "Customer perceptions towards csr initiatives of Kerala-based private sector banks". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 165-169 | India |
| 39 | A study on corporate governance practices in Indian banks: Evolution, challenges, and the path forward Authors: Viswanathan M J, Dr. Arockia Rajasekar How to cite this article: J V. M., Rajasekar A. "A study on corporate governance practices in Indian banks: Evolution, challenges, and the path forward". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 170-172 | India |
| 40 | Trends in employability of commerce graduates in India: Pre and post NEP 2020 vision Authors: Soumyaranjan Sahoo How to cite this article: Sahoo S. "Trends in employability of commerce graduates in India: Pre and post NEP 2020 vision". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 173-180 | India |
| 41 | The factors influencing the job satisfaction of non-governmental organization (NGO) employees-A Case study of Chikkaballapur District Authors: Dr. Nagaraju R C How to cite this article: C N. R. "The factors influencing the job satisfaction of non-governmental organization (NGO) employees-A Case study of Chikkaballapur District". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 181-185 | India |
| 42 | A study on literature review of agro based industries special referance to modern rice mills in Tiruchirappalli District Authors: Dr. R Pasupathi, S Perarasu How to cite this article: Pasupathi R., Perarasu S. "A study on literature review of agro based industries special referance to modern rice mills in Tiruchirappalli District". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 186-190 | India |
| 43 | A study on customer satisfaction towards aachi masala in Puthanampatti, Trichy (DT) Authors: A Jannathul Firthoes, M Anumalini How to cite this article: Firthoes A. J., Anumalini M. "A study on customer satisfaction towards aachi masala in Puthanampatti, Trichy (DT) ". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 191-193 | India |
| 44 | Synergising digital marketing and data analytics: A multidisciplinary approach to consumer engagement in the digital era Authors: Gowsikha M, Dr. N Maheswari How to cite this article: M G., Maheswari N. "Synergising digital marketing and data analytics: A multidisciplinary approach to consumer engagement in the digital era". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 194-198 | India |
| 45 | The emergence and economic impact of data science and artificial intelligence in a developing economy: evidence from India Authors: Dr. Amar Singh Rathore, Dr. Abhishek Jain How to cite this article: Rathore A. S., Jain A. "The emergence and economic impact of data science and artificial intelligence in a developing economy: evidence from India". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 199-208 | India |
| 46 | Consumer decision-making towards digital shopping & its implications on business sales strategies Authors: Abinaya S, Dr. S Thirumal How to cite this article: S A., Thirumal S. "Consumer decision-making towards digital shopping & its implications on business sales strategies". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 209-214 | India |
| 47 | Peer influence and departmental culture: An ethnographic look at how academics invest in Tiruchirappalli Authors: S Johnsy, Dr. N Maheswari How to cite this article: Johnsy S., Maheswari N. "Peer influence and departmental culture: An ethnographic look at how academics invest in Tiruchirappalli". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 215-220 | India |
| 48 | Impact of employer branding on employee retention: A comparative study of millennials and gen z in the Indian automobile sector Authors: Dr. Ruchi Rajwar, Dr. Manjary Chaudhary Malik How to cite this article: Rajwar R., Malik M. C. "Impact of employer branding on employee retention: A comparative study of millennials and gen z in the Indian automobile sector". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 221-228 | India |
| 49 | The impact of social media marketing on consumer buying behavior in the commerce sector Authors: T Vijaya, Dr. K Maruthadurai How to cite this article: Vijaya T., Maruthadurai K. "The impact of social media marketing on consumer buying behavior in the commerce sector". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 229-232 | India |
| 50 | Logistics and supply chain challenges in Indian E- commerce with special reference to Mysore city Authors: Nethra S How to cite this article: S N. "Logistics and supply chain challenges in Indian E- commerce with special reference to Mysore city". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 233-235 | India |
| 51 | Digital transactions and their influence on the local economy in Chhattisgarh: An analysis of trends, impacts, and challenges Authors: Keshaw Kumar How to cite this article: Kumar K. "Digital transactions and their influence on the local economy in Chhattisgarh: An analysis of trends, impacts, and challenges". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 236-239 | India |
| 52 | Use of AI-powered collaboration tools for internal communication in mid-sized consulting firms in Bangalore Authors: Niha Asif, Ashish Janapareddi How to cite this article: Asif N., Janapareddi A. "Use of AI-powered collaboration tools for internal communication in mid-sized consulting firms in Bangalore". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 240-248 | India |
| 53 | Consumer perception and behavior towards Eco-friendly products (Reusable Shopping Bags) under green marketing Authors: Raj Murugan R, Ramya R, Raviprasath A, P Vijaykumar How to cite this article: R R. M., R R., A R., Vijaykumar P. "Consumer perception and behavior towards Eco-friendly products (Reusable Shopping Bags) under green marketing". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 249-252 | India |
| 54 | Impact of Nan Mudhalvan Scheme among college students with special reference to Coimbatore city Authors: Abdul Shafeek Abhijith Binoy Abhilash, Dr. M Shanthanalakshmi How to cite this article: Abhilash A. S. A. B., Shanthanalakshmi M. "Impact of Nan Mudhalvan Scheme among college students with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 253-256 | India |
| 55 | Employees’ attitude towards safety measures provided by Paragon Steels Pvt. Ltd., Kanjikode, Palakkad Authors: Amrita M, Arathi V, Athul P, Dr. S Jesintha How to cite this article: M A., V A., P A., Jesintha S. "Employees’ attitude towards safety measures provided by Paragon Steels Pvt. Ltd., Kanjikode, Palakkad". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 257-259 | India |
| 56 | Employee relationship and organization performance at Noyce, Palakkad Authors: Mathan Kumar, Midhun A, Mithusha M, S Jayasree How to cite this article: Kumar M., A M., M M., Jayasree S. "Employee relationship and organization performance at Noyce, Palakkad". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 260-262 | India |
| 57 | Digital payment systems and their influence on online advertising strategies Authors: Mohammed Attunan, Mohammed Mishal Mohammed Sharjoon, Dr. M Priya How to cite this article: Attunan M., Sharjoon M. M. M., Priya M. "Digital payment systems and their influence on online advertising strategies ". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 263-266 | India |
| 58 | The impact of artificial intelligence on consumer purchase decisions in online shopping platforms: A study in Palakkad Authors: Bijesh B1, Deepkshith C J, Gokul Krishnan, Dr. V Sudha How to cite this article: B1 B., J D. C., Krishnan G., Sudha V. "The impact of artificial intelligence on consumer purchase decisions in online shopping platforms: A study in Palakkad". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 267-268 | India |
| 59 | Consumer satisfaction towards the marketing strategies of Cadbury India Limited with special reference to Erimayur Panchayath Authors: Shiyas EM, Sandra Maria Sherin, Shivaranjini P, Nandhini B How to cite this article: EM S., Sherin S. M., P S., B N. "Consumer satisfaction towards the marketing strategies of Cadbury India Limited with special reference to Erimayur Panchayath". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 269-271 | India |
| 60 | Confucian ethics and human resource management in Chinese enterprises: Constructing a hrm theoretical model Authors: Dr. Lung-Tan Lu How to cite this article: Lu L. "Confucian ethics and human resource management in Chinese enterprises: Constructing a hrm theoretical model". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 272-283 | Taiwan |
| 61 | Digital marketing ethics in the e-commerce industry: Research paper Authors: Rohit Sinha How to cite this article: Sinha R. "Digital marketing ethics in the e-commerce industry: Research paper". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 284-285 | India |
| 62 | AI in management and organizational strategy Authors: Viswanathan M J, Dr. Arockia Rajasekar How to cite this article: J V. M., Rajasekar A. "AI in management and organizational strategy". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 286-288 | India |
| 63 | Stock market reaction to mergers and acquisitions: An event study of Indian listed firms Authors: Dr. Shravani How to cite this article: Shravani. "Stock market reaction to mergers and acquisitions: An event study of Indian listed firms". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 289-295 | India |
| 64 | Churn prediction in the E-Commerce industry using predictive analytics Authors: Manjuladevi M How to cite this article: M. M. "Churn prediction in the E-Commerce industry using predictive analytics". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 296-298 | India |
| 65 | AI-Powered intrusion detection systems for banking networks: evidence from Indian digital banking infrastructure Authors: Dr. Akhilesh Kumar How to cite this article: Kumar A. "AI-Powered intrusion detection systems for banking networks: evidence from Indian digital banking infrastructure". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 299-306 | India |
| 66 | Does industrialization influence FDI inflows in liberalized Indian economic landscape Authors: Swagata Saha, Dr. Sarbapriya Ray How to cite this article: Saha S., Ray S. "Does industrialization influence FDI inflows in liberalized Indian economic landscape". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 307-312 | India |
| 67 | Digital marketing and consumer choice: The influence of digital platforms and social media on domestic and foreign tourist behavior in the desert circuit (Jodhpur–Jaisalmer–Bikaner) Authors: Dr. Ashok Kumar Vyas How to cite this article: Vyas A. K. "Digital marketing and consumer choice: The influence of digital platforms and social media on domestic and foreign tourist behavior in the desert circuit (Jodhpur–Jaisalmer–Bikaner)". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 313-315 | India |
| 68 | A study on optimizing inbound logistics network structures for minimizing cost and lead time Authors: Siva Sankar S, Dr. P Syamsundar How to cite this article: S S. S., Syamsundar P. "A study on optimizing inbound logistics network structures for minimizing cost and lead time". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 316-319 | India |
| 69 | A study on customer perception and awareness towards educational and technological services of EdTech Industry Authors: Harish M, Dr. P Shanmugha Priya How to cite this article: M H., Priya P. S. "A study on customer perception and awareness towards educational and technological services of EdTech Industry". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 320-322 | India |
| 70 | A study on rural customer satisfaction towards online shopping with reference to Ariyalur district Authors: Dr. T Selvam How to cite this article: Selvam T. "A study on rural customer satisfaction towards online shopping with reference to Ariyalur district". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 323-327 | India |
| 71 | Coping competencies for managing stress among women employees working in manufacturing industries in Bangalore Authors: Vidhya A N, Dr. Soundaranayaki S How to cite this article: N V. A., S S. "Coping competencies for managing stress among women employees working in manufacturing industries in Bangalore". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 328-337 | India |
| 72 | An analytical study of vehicle sales performance based on Dupont analysis Authors: Udhayasri E, Dr. P Syamsundar How to cite this article: E U., Syamsundar P. "An analytical study of vehicle sales performance based on Dupont analysis". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 338-340 | India |
| 73 | Impact of working capital management indicators on stock prices - An empirical study of selected steel companies in India Authors: Sourav bhuiya How to cite this article: bhuiya S. "Impact of working capital management indicators on stock prices - An empirical study of selected steel companies in India". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 341-346 | India |
| 74 | Analysis of customer relationship management practices on word of mouth through customer loyalty (With Special Reference to Public Sector banks in Virudhunagar district) Authors: Dr. K Ganesha Moorthy How to cite this article: Moorthy K. G. "Analysis of customer relationship management practices on word of mouth through customer loyalty (With Special Reference to Public Sector banks in Virudhunagar district)". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 347-350 | India |
| 75 | Determinants of Guest Satisfaction in Mid-Scale Hotels: A mixed-methods analysis of service quality and personalization Authors: Saurabh Tripathi, Dr. Sidhanshu Rai How to cite this article: Tripathi S., Rai S. "Determinants of Guest Satisfaction in Mid-Scale Hotels: A mixed-methods analysis of service quality and personalization". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 351-354 | India |
| 76 | Unified payment Interface (UPI) and Inclusive growth: A correlation and regression study of India’s progress towards Sustainable Development Goals (SDGs) through UPI Authors: Krishnendu Maitra How to cite this article: Maitra K. "Unified payment Interface (UPI) and Inclusive growth: A correlation and regression study of India’s progress towards Sustainable Development Goals (SDGs) through UPI". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 355-358 | India |
| 77 | Flash sales, discounts and consumer psychology: An empirical study of impulsive buying behavior in social commerce Authors: Dr. Ruchi Gupta, Sudha Pandey How to cite this article: Gupta R., Pandey S. "Flash sales, discounts and consumer psychology: An empirical study of impulsive buying behavior in social commerce". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 359-363 | India |
| 78 | Digital pathways to financial inclusion: The transformative role of digital payments in expanding inclusive financial systems Authors: Dr. Rajani P How to cite this article: P R. "Digital pathways to financial inclusion: The transformative role of digital payments in expanding inclusive financial systems". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 364-366 | India |
| 79 | Decolonising research methods to indigenous knowledge system Authors: Nobutu Mooka Kalenga, Harrison Shanduba, Joseph Mate How to cite this article: Kalenga N. M., Shanduba H., Mate J. "Decolonising research methods to indigenous knowledge system". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 367-374 | Zambia |
| 80 | Utilisation of market research as a tool for leveraging business Authors: Nobutu Mooka Kalenga How to cite this article: Kalenga N. M. "Utilisation of market research as a tool for leveraging business". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 375-384 | Zambia |
| 81 | Analysis of AI implementation outcomes in financial services Authors: Dr. Pragya Tiwari How to cite this article: Tiwari P. "Analysis of AI implementation outcomes in financial services". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 385-387 | India |
| 82 | Artificial intelligence in recruitment and selection: A systematic literature review of opportunities, challenges, and ethical concerns Authors: Dr. Ruchi Rajwar, Dr. Manjary Chaudhary Malik How to cite this article: Rajwar R., Malik M. C. "Artificial intelligence in recruitment and selection: A systematic literature review of opportunities, challenges, and ethical concerns". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 388-391 | India |