Organizations seek continuous change and their urge is more on competitive priorities. Today business has become more dynamic as its emphasis is more on technological advancement, customer expectation, customer satisfaction, new entrants, new ventures, speed information and so on. To be on par with these factors, a business has to think strategically and it has to redefine its vision and mission.

Markets are changing from time to time and it is transforming its role from conventional marketing to strategic marketing. The organizations should rethink logistics, operations and supply chain to establish their relation with the customers in the long run.

Globalization brought tremendous changes in supply chain management and there is a need for strategic competitive move as the core objective of supply chain is to remove the barriers between the business and its customers in order to maintain customer service excellence. Strategic sourcing emerges as a vital factor to integrate and support suppliers in to the supply chain intelligently. It promotes cross-functional, intra and inter-organizational integration.

The world is moving towards artificial intelligence and the technological advancement is taking us from operations to data-driven process, making use of data analytics. Today many functions are being carried out in the organizations with the application of Big Data. Supply Chain Management is not an exception to this. Digital evolution of FMCG is a feather in the cap for the business to enter into global markets from local.