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VOL. 12, ISSUE 1 (2026)
Digital payment systems and their influence on online advertising strategies
Authors
Mohammed Attunan, Mohammed Mishal Mohammed Sharjoon, Dr. M Priya
Abstract
The rapid development of digital payment systems has significantly
transformed the online advertising ecosystem. Digital payment platforms such as
UPI, mobile wallets, and online banking have improved transaction efficiency
and consumer convenience in digital marketplaces. These systems enable
advertisers to track consumer behavior, personalize advertisements, and measure
advertising effectiveness. The present study examines the impact of digital
payment systems on online advertising effectiveness and consumer engagement.
The research adopts a quantitative research design and collects primary data
from 100 respondents in Coimbatore district. Percentage analysis and weighted
average methods are used to analyze the data. The results indicate that most
consumers frequently use digital payment systems and trust their security and
convenience. Mobile wallets and UPI are the most preferred payment methods
among users. The study also reveals that digital payments enhance customer
experience, increase advertising conversions, and improve targeting
capabilities. However, issues such as technical problems and fraud risks still
affect consumer confidence. The study concludes that digital payment systems
play a significant role in improving the effectiveness and efficiency of online
advertising strategies.
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Pages:263-266
How to cite this article:
Mohammed Attunan, Mohammed Mishal Mohammed Sharjoon, Dr. M Priya "Digital payment systems and their influence on online advertising strategies ". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 263-266
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