ARCHIVES
VOL. 12, ISSUE 1 (2026)
Rider safety in quick commerce: Occupational risk, algorithmic pressure, and regulatory implications
Authors
Srishti Gupta, Dr. Prashant Kumar
Abstract
Quick commerce is described by ultra-fast
delivery times, which range from 10 to 30 minutes. This has significantly
changed consumption patterns in urban areas worldwide. Even though the concept
has been developed to enhance consumer convenience, there have been significant
concerns regarding occupational safety, particularly for delivery riders on
two-wheelers in heavy traffic in urban areas. In this paper, we attempt to
discuss rider safety, crash risk, algorithmic management, psychosocial stress,
and regulatory interventions from an interdisciplinary literature perspective.
In this paper, we have attempted to include international empirical research
and Indian road crash data, which includes national data as well as the latest
government guidelines that reject the 10-minute delivery concept. This paper
has identified the structural risk drivers and suggested multi-level
interventions through infrastructure, algorithmic change, labor protection, and
regulatory enforcement using a systematic literature review approach. From the
findings, it is proposed that the safety issues of the riders are systemic in
nature and not individual.
Download
Pages:112-116
How to cite this article:
Srishti Gupta, Dr. Prashant Kumar "Rider safety in quick commerce: Occupational risk, algorithmic pressure, and regulatory implications". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 112-116
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.