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VOL. 12, ISSUE 1 (2026)
A study on customer perception and awareness towards educational and technological services of EdTech Industry
Authors
Harish M, Dr. P Shanmugha Priya
Abstract
The EdTech industry has quickly changed the education sector by
combining digital technologies with new learning approaches. This study looks
at how customers view and are aware of the educational and technology services
provided by EdTech platforms. A descriptive research method was used, and
primary data were gathered from EdTech users through a structured
questionnaire, along with secondary data from academic journals and online
resources. The reliability of the survey tool was checked using Cronbach’s
Alpha. Both descriptive and inferential statistics, such as One-Way ANOVA and
Independent t-test, were applied. The results show that elements like content
quality, ease of use, accessibility, affordability, and technological
efficiency greatly affect customer perceptions and satisfaction. The study
offers valuable information for EdTech providers to develop customer-focused
strategies and boost service quality in a competitive digital learning
environment.
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Pages:320-322
How to cite this article:
Harish M, Dr. P Shanmugha Priya "A study on customer perception and awareness towards educational and technological services of EdTech Industry". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 320-322
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