ARCHIVES
VOL. 12, ISSUE 1 (2026)
The impact of artificial intelligence on consumer purchase decisions in online shopping platforms: A study in Palakkad
Authors
Bijesh B1, Deepkshith C J, Gokul Krishnan, Dr. V Sudha
Abstract
Artificial Intelligence (AI) has transformed the online retail industry
by enhancing customer experience, improving personalization, and influencing
consumer purchase decisions. E-commerce platforms increasingly adopt AI
technologies such as recommendation systems, chatbots, personalized
advertisements, and voice assistants to improve service efficiency and consumer
satisfaction. This study aims to identify the different AI technologies used in
online shopping platforms and analyze how these technologies influence consumer
purchase decisions in Palakkad. A quantitative research approach was adopted
using a structured questionnaire. Data were collected from 150 respondents
through convenience sampling. The results indicate that product recommendation
systems and chatbots are among the most widely recognized AI technologies used
in online shopping platforms. The study also reveals that AI significantly
influences consumer purchase decisions by providing personalized product
suggestions and improving customer interaction. The findings highlight the
growing importance of AI in shaping consumer behavior in the digital
marketplace.
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Pages:267-268
How to cite this article:
Bijesh B1, Deepkshith C J, Gokul Krishnan, Dr. V Sudha "The impact of artificial intelligence on consumer purchase decisions in online shopping platforms: A study in Palakkad". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 267-268
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