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VOL. 12, ISSUE 1 (2026)
A study on customer satisfaction towards aachi masala in Puthanampatti, Trichy (DT)
Authors
A Jannathul Firthoes, M Anumalini
Abstract
Aachi Masala” is the popular of Masala as the
household among the millions of people today, it is doing Masala trading into
the field of pure spice powders like Turmeric, Chilli, Coriander powders, and
Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into masala
world with boldness. This masala encountered a lot of hurdles, since selling
masala products during those days to the oriental women who are traditionally
conservative. It is not easy to sell. It is concept sealing on “Easy Cooking”
rather than marketing food products with self- determination and persistent
attempts, it is able to get into the kitchens of our country and the rest of
the world. The store may look like a wonder, but the hard work, the pot holes
and the bumps on the way to producer. The person who stood behind produce
masala for all those achievements was with help of their business partner. The
main objective of this research is to identify the consumer satisfaction of
Aachi masala products. The suggestion is help to improve the quality of the
Product.
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Pages:191-193
How to cite this article:
A Jannathul Firthoes, M Anumalini "A study on customer satisfaction towards aachi masala in Puthanampatti, Trichy (DT) ". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 191-193
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