The
growing emphasis on sustainable development has led to a growing interest in
among consumers in green energy products. Green energy products, such as solar
panels, energy-efficient appliances and electric energy solutions, play a vital
role in reducing environmental impact and promoting long-term sustainability.
The aim of the study is to assess the level of consumer awareness and
perception of green energy products. The research is also analysing the
relationship between consumer awareness and consumer perception in order to
understand how awareness affect the uptake of green energy solutions.
The
study adopts a descriptive and analytical research design. Primary data were
collected through a structured questionnaire administered to consumers using
convenience sampling. A sample of respondents was selected to represent diverse
demographic backgrounds. Data were analysed using percentage analysis,
correlation and regression techniques.
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