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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 12, ISSUE 1 (2026)
A study on consumer awareness and perception towards green energy products in Nashik
Authors
Nitin Fegde, Dr. Dhanpal Waghulde
Abstract

The growing emphasis on sustainable development has led to a growing interest in among consumers in green energy products. Green energy products, such as solar panels, energy-efficient appliances and electric energy solutions, play a vital role in reducing environmental impact and promoting long-term sustainability. The aim of the study is to assess the level of consumer awareness and perception of green energy products. The research is also analysing the relationship between consumer awareness and consumer perception in order to understand how awareness affect the uptake of green energy solutions.

The study adopts a descriptive and analytical research design. Primary data were collected through a structured questionnaire administered to consumers using convenience sampling. A sample of respondents was selected to represent diverse demographic backgrounds. Data were analysed using percentage analysis, correlation and regression techniques.

The findings show that consumers have a moderate to high level of awareness of green energy products and their environmental benefits. The results further reveal a positive and significant correlation between consumer awareness and consumer perception towards green energy products. A higher level of awareness contributes to positive perceptions related to cost effectiveness, reliability and environmental responsibility. The study concluded that rising consumer awareness through education, digital marketing, and policy initiatives can significantly increase positive perceptions and encourage the adoption of green energy products. The findings provide valuable insights for marketers, policymakers, and businesses aiming to promote sustainable energy solutions.
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Pages:162-164
How to cite this article:
Nitin Fegde, Dr. Dhanpal Waghulde "A study on consumer awareness and perception towards green energy products in Nashik". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 162-164
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