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VOL. 12, ISSUE 1 (2026)
Digital marketing ethics in the e-commerce industry: Research paper
Authors
Rohit Sinha
Abstract
The rapid growth of
e-commerce has transformed the way businesses interact with consumers. Digital
marketing plays a central role in this transformation by using data-driven
strategies, personalized advertising, and advanced technologies to influence
purchasing decisions. However, these practices raise significant ethical
concerns related to consumer privacy, data security, transparency.
manipulation, and fairness. This research paper explores the concept of digital
marketing ethics within the e-commerce industry, examines common ethical
challenges, analyzes the impact of unethical practices on consumers and
businesses, and discusses strategies for promoting ethical digital marketing.
The study concludes that ethical marketing is not only a moral obligation but
also a strategic necessity for building long-term trust and sustainability in
e-commerce.
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Pages:284-285
How to cite this article:
Rohit Sinha "Digital marketing ethics in the e-commerce industry: Research paper". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 284-285
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