ARCHIVES
VOL. 12, ISSUE 1 (2026)
A study on perception and preference of customers towards purchase of clean energy bikes in Karur District of Tamil Nadu
Authors
Saravanan V, Dr. V Padmanabhan
Abstract
The study explores customer perceptions and preferences towards clean
energy bike purchases in Karur District of Tamil Nadu. The study collects 400
samples, the research utilizes a questionnaire, employing a descriptive
research design and simple random sampling. Questionnaire is divided into four
sections like, demographics, perceptions, preferences, and the impact on
purchase decisions. A pilot study ensures the questionnaire’s reliability.
Statistical methods, including chi-square, descriptive analysis, regression and
factor analysis, summarize the data. Result confirms the significant influence
of customer perceptions on drive comfort in clean energy bikes. Statistical
significance is observed across variables, validating the hypothesis and emphasizing
the pivotal role of customer perception in shaping drive comfort and purchase
decisions. Numerous factors impact customer preferences, with charging
convenience, affordability, and environmental appeal playing crucial roles. The
study establishes a comprehensive test of factors influencing clean energy bike
purchases, emphasizing the manifold nature of customer choices and the interaction
of environmental, performance, brand, and economic considerations.
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Pages:91-97
How to cite this article:
Saravanan V, Dr. V Padmanabhan "A study on perception and preference of customers towards purchase of clean energy bikes in Karur District of Tamil Nadu". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 91-97
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