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VOL. 12, ISSUE 1 (2026)
E-Commerce adoption among small traders in Coimbatore: Opportunities and challenges
Authors
Dr. R Sangeetha, M Veerakumar
Abstract
The rapid growth of e-commerce has
significantly transformed traditional business practices, particularly among
small traders in emerging urban centers like Coimbatore. This study examines
the level of e-commerce adoption among small traders in Coimbatore city and
analyzes the opportunities and challenges associated with digital commerce.
Using primary data collected from small retail and wholesale traders across
various commercial areas, the research evaluates factors influencing adoption,
perceived benefits, operational difficulties, and future readiness. The
findings reveal that while e-commerce has enhanced market reach, sales growth,
and customer engagement, small traders face challenges such as lack of digital
skills, logistics constraints, cyber security concerns, and high platform
costs. The study highlights the need for targeted training, infrastructure
support, and policy interventions to ensure inclusive digital transformation.
The paper contributes to understanding the digital readiness of small traders
in Tier-II cities and provides recommendations for sustainable e-commerce
integration.
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Pages:9-11
How to cite this article:
Dr. R Sangeetha, M Veerakumar "E-Commerce adoption among small traders in Coimbatore: Opportunities and challenges". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 9-11
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