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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 12, ISSUE 1 (2026)
An illustration of how social media communication has penetrated modern culture and Consumers’ Behaviour
Authors
Dr. Baidya Nath Roy
Abstract

According to SMC's research paper on the subject, "An illustration of how social media communication has penetrated modern culture," social media platforms have completely changed how people interact with one another and communicate. The digital world has become an important part of our social life, whether it is through participating in online groups, keeping in touch with friends and family, or following our favorite celebrities. Given its widespread use, we must examine social media's effects on our society critically. Social media platforms have developed into vital resources for instantly disseminating news and events, increasing the velocity and scope of information flow. The cultural sphere, the communication tool, the location, and other elements would all be considered in the current means of communication. Social media, blogging, voice calls, and other forms of communication are important in the modern world. Customer sentiments on items and administrations are currently progressively overwhelmed by outsiders in advanced spaces, which thusly impact conclusions in the disconnected space. Web-based social networking has engaged purchasers, as advertisers have no control over the substance, timing, or recurrence of online discussions among shoppers. The study's goals are as follows: 1) To research social media communication awareness; According to SMC's research paper on the subject, "An illustration of how social media communication has penetrated modern culture," social media platforms have completely changed how people interact with one another and communicate. The digital world has become an important part of our social life, whether it is through participating in online groups, keeping in touch with friends and family, or following our favorite celebrities. Given its widespread use, we must examine social media's effects on our society critically. Social media platforms have developed into vital resources for instantly disseminating news and events, increasing the velocity and scope of information flow. The cultural sphere, the communication tool, the location, and other elements would all be considered in the current means of communication. Social media, blogging, voice calls, and other forms of communication are important in the modern world. Customer sentiments on items and administrations are currently progressively overwhelmed by outsiders in advanced spaces, which thusly impact conclusions in the disconnected space. Web-based social networking has engaged purchasers, as advertisers have no control over the substance, timing, or recurrence of online discussions among shoppers. The study's goals are as follows:

1.       To research social media communication awareness;

2.       To research the difficulties and issues surrounding communication on social media;

3.       To comprehend social media's futuristic communication technologies.

Communities gather, communicate, and mobilize around common interests and issues on social media platforms, which act as a digital agora. Because social media platforms enable real-time communication, idea sharing, and collaboration across great distances, they have a significant impact on communication. Businesses can outperform their rivals by utilizing social media as a communication tool to stay in touch with clients, build brand loyalty, and generate leads. The bulk of 48% of the research study's SMC toward current culture used futuristic techniques like AI integration.
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Pages:140-144
How to cite this article:
Dr. Baidya Nath Roy "An illustration of how social media communication has penetrated modern culture and Consumers’ Behaviour". International Journal of Commerce and Management Research, Vol 12, Issue 1, 2026, Pages 140-144
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