Consumer satisfaction has become a primary objective of modern marketing practices, particularly in the fast-moving consumer goods (FMCG) industry. In a highly competitive market, firms must focus not only on increasing sales but also on delivering value, quality, and trust to consumers. In this context, the present study examines consumer satisfaction regarding the marketing practices of Cadbury India Limited with special reference to Erimayur Panchayat. Key aspects considered in the study include product quality, pricing strategy, promotional activities, packaging, product availability, brand image, and brand trust.