Digital transformation has significantly changed the tourism industry in the twenty-first century. The rapid growth of social media platforms, travel websites, and online review systems has altered the way tourists search for travel information and make destination choices. Digital marketing strategies enable tourism organizations to promote destinations globally through interactive communication, visual storytelling, and targeted promotional campaigns. As a result, tourists increasingly rely on digital platforms such as Instagram, YouTube, travel blogs, and review platforms before making travel decisions.

The Desert Circuit of Rajasthan, which includes Jodhpur, Jaisalmer, and Bikaner, represents one of India's most culturally rich tourism regions. These destinations attract both domestic and international tourists due to their historical monuments, desert landscapes, cultural festivals, and unique heritage. However, the influence of digital marketing on tourist behavior in this specific tourism circuit remains under-researched.

This research paper examines the impact of digital marketing and social media platforms on tourist decision-making related to the Desert Circuit. The study focuses on how online travel information, social media content, and digital reviews influence destination awareness, travel planning, and consumer choice among domestic and foreign tourists.

A descriptive research design was adopted using both primary and secondary data. Primary data were collected through a structured questionnaire administered to tourists visiting Jodhpur, Jaisalmer, and Bikaner. The findings indicate that social media platforms significantly influence tourist interest and destination image. Visual platforms such as Instagram and YouTube inspire travel motivation, while online reviews and travel websites enhance trust in tourism services.