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VOL. 11, ISSUE 12 (2025)
A conceptual insights into customer service quality in selected Indian Banks in Vijayawada town
Authors
Y Sudha Chandra
Abstract
This conceptual paper examines customer service quality in selected
Indian banks operating in Vijayawada town. The study highlights the importance
of service quality dimensions such as reliability, responsiveness, assurance,
empathy, and tangibility in shaping customer satisfaction and loyalty. It
builds a conceptual understanding based on secondary sources and established
models like SERVQUAL. The study also proposes a conceptual framework
illustrating the relationship between service quality components and customer
satisfaction. The insights aim to guide banks toward improving service delivery
and enhancing customer experiences.
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Pages:44-45
How to cite this article:
Y Sudha Chandra "A conceptual insights into customer service quality in selected Indian Banks in Vijayawada town". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 44-45
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