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VOL. 11, ISSUE 12 (2025)
The role of key performance indicators in shaping the future of quick commerce: A comprehensive review
Authors
Srishti Gupta, Dr. Ashutosh Kumar Jha
Abstract
Quick Commerce (Q-Commerce) is defined by under-30-minute delivery of
daily-use products through hyperlocal fulfilment networks (dark stores).
Urbanisation, changing lifestyle patterns, digital adoption, and consumer
preference for time saving are major reasons behind the rise of quick commerce.
Key Performance Indicators (KPIs) is important to understand the future of
quick commerce as the operational and financial sustainability of quick
delivery models is uncertain. In this paper, we will categorize KPIs into
multiple domains, which will highlight the interconnected roles inof these in
improving service efficiency, enhancing user experience, and guiding
profitability pathways. Evidences will be drawn from leading Indian players
namely Zomato Blinkit and Swiggy Instamart, to highlight performance
trajectories and unit economics dynamics. Moreover, in this review we will
explore the causal pathways through which KPIs influence short-term operational
outcomes and long-term strategic viability. Through findings in this paper we
deduce that the future of Q-Commerce depends not just on scale or speed, but on
the disciplined, data-driven use of KPIs for the betterment of network design,
enhancing financial performance, and ensuring sustainable growth. Through this
review we synthese a holistic approach that can inform researchers,
practitioners, investors, and policymakers to contribute to shaping the
evolution of Q-Commerce.
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Pages:1-9
How to cite this article:
Srishti Gupta, Dr. Ashutosh Kumar Jha "The role of key performance indicators in shaping the future of quick commerce: A comprehensive review". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 1-9
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