Logo
International Journal of
Commerce and Management Research
ARCHIVES
VOL. 11, ISSUE 12 (2025)
SWOT Analysis and SO-ST-WO-WT Strategies for Complementary and Alternative Medicine
Authors
Dr. Lung-Tan Lu
Abstract
This article aims to systematically explore the connotation, classification, clinical application, safety, and regulatory status of Complementary and Alternative Medicines (CAM), and proposes corresponding development strategies using a SWOT analysis framework. First, this article clarifies the core definition of CAM, distinguishing the differences between "alternative therapy," "complementary therapy," and "integrative medicine" in terms of clinical positioning, applicable scenarios, and risks. Second, based on the classification standards of the NCCIH and WHO, CAM are divided into five categories: natural product therapies, manual and physical therapies, acupuncture and energy therapies, psychosomatic therapies, and holistic medicine systems, elaborating on their mechanisms, clinical evidence, and safety issues. Next, the article analyzes the core safety risks of CAM applications, including delayed treatment, drug interactions, procedural adverse reactions, and quality and qualification issues, and outlines regulatory models in different regions globally. Finally, through SWOT analysis, the article identifies the advantages of CAM in emphasizing a holistic approach, low invasiveness, and lifestyle intervention, as well as their disadvantages in inconsistent evidence, insufficient technical standardization, and incomplete safety records. It also points out external opportunities such as an aging society, increasing demand for chronic disease management, and technological advancements, and external threats such as skepticism from the medical community, stricter regulations, and intensified competition. Based on this, the article proposes four strategies: SO, ST, WO, and WT, to promote the scientific, standardized, and safe development of CAM in integrated medicine.
Download
Pages:137-148
How to cite this article:
Dr. Lung-Tan Lu "SWOT Analysis and SO-ST-WO-WT Strategies for Complementary and Alternative Medicine". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 137-148
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.