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VOL. 11, ISSUE 12 (2025)
A study on impact of social media marketing in consumer behaviour
Authors
V Thangaraj, Balakrishnan J
Abstract
The goal of this paper is to research
empirically the role of social media in consumers' decision-making processes. A
quantitative survey investigates up to what degree experiences are altered by
the use of social media. Customer sentiments on items and administrations are
currently progressively overwhelmed by outsiders in advanced spaces, which
thusly impact conclusions in the disconnected space. Web-based social
networking has engaged purchasers, as advertisers have no control over the
substance, timing, or recurrence of online discussions among shoppers.
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Pages:126-128
How to cite this article:
V Thangaraj, Balakrishnan J "A study on impact of social media marketing in consumer behaviour". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 126-128
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