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VOL. 11, ISSUE 12 (2025)
Influence of Ai-Based Automation on Job Satisfaction and Organisational Culture in BRABU, Muzaffarpur, Bihar
Authors
Rajnish Kumar Jha, SatyaJeet Priyadarshi
Abstract
Artificial Intelligence (AI) has gradually begun to reshape the
functioning of universities in India, and B. R. Ambedkar Bihar University
(BRABU), Muzaffarpur is no exception. Administrative units, examination systems
and routine documentation processes are increasingly turning digital. This
study examines how AI-based automation is influencing job satisfaction and
organisational culture among employees of BRABU.
The research looks at how staff members perceive AI—whether they view it as a helpful tool, a source of pressure, or a potential threat. The findings indicate that while AI improves efficiency and reduces repetitive work, many employees feel uneasy due to the need for new technical skills, changing communication patterns and uncertainty about how automation may influence future job roles. The study suggests that with proper training and supportive leadership, AI can contribute positively to the university’s work environment.
The research looks at how staff members perceive AI—whether they view it as a helpful tool, a source of pressure, or a potential threat. The findings indicate that while AI improves efficiency and reduces repetitive work, many employees feel uneasy due to the need for new technical skills, changing communication patterns and uncertainty about how automation may influence future job roles. The study suggests that with proper training and supportive leadership, AI can contribute positively to the university’s work environment.
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Pages:111-112
How to cite this article:
Rajnish Kumar Jha, SatyaJeet Priyadarshi "Influence of Ai-Based Automation on Job Satisfaction and Organisational Culture in BRABU, Muzaffarpur, Bihar". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 111-112
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