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VOL. 11, ISSUE 12 (2025)
A scenario on social media communication prolong towards modern society
Authors
Dr C A Anuradha, Sumathi A
Abstract
The research study on the topics is “A scenario on social media
communication prolong towards modern society” SMC
indicates on the Social media platforms have revolutionized the way we
communicate and connect with others. It staying in touch with friends and
family, following our favorite celebrities, or engaging in online communities,
the digital world has become a significant part of our social lives. The
extensive usage, we need to critically analyze the impact of social media on
our society. social media platforms have become essential tools for sharing
news and events in real-time, enhancing the speed and reach of information
dissemination. The modern means of communication would include the cultural
realm, communication instrument, geographical location, and other factors.
Important modern means of communication include social media, blogging, voice
calling, and so forth. The objectives of the study indicates on: 1)To study the
awareness of social media communication; 2)To study the challenges and concerns
with social media communication; 3) To understand the futuristic tools on
social media as a communication. Social media platforms serve as a digital
agora, where communities congregate, connect, and mobilize around shared
interests and causes. The social media impact on communication is profound, as these platforms allow
individuals to communicate in real-time, share ideas, and collaborate across
vast distances. By using social media as a communication channel, businesses
can gain an edge over their competitors by staying connected with customers,
increasing brand loyalty, and generating leads. In the research study the
futuristic tools like Integration of AI were majority of 48% on SMC towards
modern society.
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Pages:10-14
How to cite this article:
Dr C A Anuradha, Sumathi A "A scenario on social media communication prolong towards modern society". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 10-14
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