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VOL. 11, ISSUE 12 (2025)
A study of consumers buying behaviour towards Sai Sankalp Beverages (Bailly packaged drinking water F), Mysore”
Authors
Suhasini Nelson
Abstract
India's bottled drinking water market has expanded quickly as a result
of changing lifestyles, growing health consciousness, and growing worries about
water quality. This study looks into Mysore consumers' purchasing habits with
regard to Bailly packaged drinking water from Sai Sankalp Beverages, with an
emphasis on determining the major variables affecting brand preferences and
purchase decisions. A sample of customers from different demographic groups in
the city were given a standardized questionnaire. In order to comprehend
opinions about product quality, cost, availability, brand image, and confidence
in safety regulations, the data was analyzed. The results show that brand
reputation and cost are the next most important factors influencing consumer
decision, after quality and purity. Additionally, the study shows that consumers
are increasingly choosing dependable, locally accessible brands like Bailly,
which are backed by steady product quality and wide distribution. Sai Sankalp
Beverages can improve customer happiness and loyalty by strengthening its
market positioning and creating focused marketing strategies with the aid of
the insights acquired. All things considered, the study advances our knowledge
of consumer behavior in the packaged drinking water market in a local setting.
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Pages:113-117
How to cite this article:
Suhasini Nelson "A study of consumers buying behaviour towards Sai Sankalp Beverages (Bailly packaged drinking water F), Mysore”". International Journal of Commerce and Management Research, Vol 11, Issue 12, 2025, Pages 113-117
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