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VOL. 12, ISSUE 2 (2026)
The role of FOMO (Fear of Missing out) in making financial decisions
Authors
Dr. Alpa A Thaker, Dr. Mahendra H Maisuria
Abstract
The fear of Missing Out has emerged as
significant psychological driver influencing investor behavior particularly in
context of rapidly evolving financial markets. FOMO is a feeling of
anxiety that arises when thinks they are missing out on events, information, experience
that gives a significant implication in financial markets, particularly in
shaping investor behavior and decision-making. This study
investigates how FOMO influences financial decisions by examining the impact of
social media platforms on investors’ psychological and behavioural responses. The study adopted survey technique taking data from individual
investors from Gujarat State using Google Forms. The findings highlight the
need for enhanced investor education and the integration of behavioral insights
into financial advisory services. This research contributes to a deeper
understanding of the behavioral factors influencing financial decision-making
pattern in India. Chi square analysis was applied to assess the relationship
between social media platforms and FOMO related factors such as emotions, herd
behavior, loss aversion, risk tolerance and financial literacy and social
influence. The result indicated significant associations between social
media platforms and behavioral factors except social trends. The findings
emphasize the importance of enhancing financial literacy and emotional
awareness to mitigate the impact of FOMO on decision making in digital
environment.
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Pages:50-54
How to cite this article:
Dr. Alpa A Thaker, Dr. Mahendra H Maisuria "The role of FOMO (Fear of Missing out) in making financial decisions". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 50-54
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