ARCHIVES
VOL. 9, ISSUE 5 (2023)
The retail revolution: How technology and automation are transforming shopping experience
Authors
Gurrampati Obilesu, E Rajanna, V Ananda Kumar
Abstract
The retail industry is
undergoing a profound transformation driven by technological advancements and
automation. This article explores the impact of retail tech and automation on
the retail landscape, both for customers and behind-the-scenes operations. Key
areas of retail tech innovation include personalization through data analytics
and artificial intelligence, augmented reality (AR) and virtual reality (VR)
shopping experiences, Internet of Things (IoT) applications, chatbots and
virtual assistants, automated checkout solutions, and supply chain
optimization. Automation extends to inventory management, warehouse robotics,
predictive analytics, and customer support, streamlining retail operations.
Despite the numerous benefits, retailers face challenges related to cost, data
privacy, workforce implications, and technology integration. Embracing these
innovations allows retailers to enhance customer experiences, stay competitive,
and thrive in a digital and automated retail landscape.
Download
Pages:54-58
How to cite this article:
Gurrampati Obilesu, E Rajanna, V Ananda Kumar "The retail revolution: How technology and automation are transforming shopping experience". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 54-58
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.