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VOL. 9, ISSUE 5 (2023)
A study on customer satisfaction towards online shopping and offline shopping with special reference to Coimbatore city
Authors
S Sowndharya, K Sasikala
Abstract
Customers use online shopping the most frequently, and because there is
such a wide selection of products available, it facilitates the purchase of
goods and services directly. Customer satisfaction is essential for businesses
looking to thrive in this dynamic environment. Offline shopping is the
traditional method of commerce that involves the physical interaction between
the buyer and seller in stores. As consumers' preferences change and technology
continues to reshape the retail industry. Customer satisfaction is measured by
factors including product availability, cost, practicality, friendliness, and
overall purchasing experience. Here is the overall study to customer satisfaction
levels between online and offline shopping experiences.
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Pages:94-96
How to cite this article:
S Sowndharya, K Sasikala "A study on customer satisfaction towards online shopping and offline shopping with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 94-96
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