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VOL. 9, ISSUE 5 (2023)
The significance of brand determinants in shaping customer opinions based on product experience in automobile industry
Authors
V Kalaiselvan, V Deepan, N Muruganantham, A Deepan, S Senthamiz selvi
Abstract
In today's cut-throat competitive automobile industry, brand
determinants have emerged as a vital force in molding customer opinions. This
study delves into the intricate relationship between product experience and the
influence that key brand elements exert over consumer judgments. By examining
factors such as brand reputation, quality, design, and innovation, this
research draws upon both qualitative and quantitative methods to explore how
these determinants shape customers' perceptions. Real-world insights were
gathered from diverse consumers who actively engage with various automobile
brands, shedding light on their expectations, satisfaction, and loyalty. The
findings highlight a complex interplay between brand determinants and personal
experience, revealing that the brand's core values and characteristics are
instrumental in guiding customers' opinions. Implications of the research
suggest that automobile manufacturers must pay heed to these determinants to
craft a brand image that resonates with their target audience. The revelations
from this study pave the way for future research and provide a roadmap for
businesses seeking to create strong customer connections through well-defined
brand attributes.
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Pages:17-21
How to cite this article:
V Kalaiselvan, V Deepan, N Muruganantham, A Deepan, S Senthamiz selvi "The significance of brand determinants in shaping customer opinions based on product experience in automobile industry". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 17-21
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