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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 1, ISSUE 1 (2015)
Business Model of Hakkanese Culture Relics Museums for Tourism Industry
Authors
Maw-Cherng Lin
Abstract
Many museums of Hakkanese cultural relics in Taiwan are some of them lack management and have weaknesses that are exposed after they go into operation. In order to resolve the current situation and future development trend regarding the Hakkanese museums of cultural relics, this study conducted the BCRU (The Business model of Culture Relics Museums) established by SWOT, TOWS analysis and Analytic Network Process method to proposed weaknesses-threats, weaknesses-opportunities, strengths-threats and strengths-opportunities strategies for these museums by market competition.
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Pages:70-79
How to cite this article:
Maw-Cherng Lin "Business Model of Hakkanese Culture Relics Museums for Tourism Industry". International Journal of Commerce and Management Research, Vol 1, Issue 1, 2015, Pages 70-79
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