International Journal of Commerce and Management Research

Authors
Maw-Cherng Lin

Abstract
Many museums of Hakkanese cultural relics in Taiwan are some of them lack management and have weaknesses that are exposed after they go into operation. In order to resolve the current situation and future development trend regarding the Hakkanese museums of cultural relics, this study conducted the BCRU (The Business model of Culture Relics Museums) established by SWOT, TOWS analysis and Analytic Network Process method to proposed weaknesses-threats, weaknesses-opportunities, strengths-threats and strengths-opportunities strategies for these museums by market competition.