International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 1 (2016)

Employer branding and its’ benefits’ for the organizations in todays’ scenario


Anita Rani, Dr Balbir Singh

Today’s economy is a market driven economy. Given this paradigm shift there is a vital need for exploring the major facets of ‘branding’ from an HR perspective. Employer branding is a targeted, long term strategy to manage the awareness and perceptions of employees, and related stakeholders with regards to particular firm. Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. Given this managerial interest, this paper presents a framework to initiate the scholarly study of employer branding. The successful creation of an employer brand puts fort a favourable image of the organization as a good place to work. In the long run it pays rich dividends to the firm by creating a favourable employee value proposition in the job market and also internal benefits through enhanced productivity, employee satisfaction/retention. This paper is an attempt to discuss about the benefits, components, dimensions, and steps of employer branding.
Download  |  Pages : 62-64
How to cite this article:
Anita Rani, Dr Balbir Singh. Employer branding and its’ benefits’ for the organizations in todays’ scenario. International Journal of Commerce and Management Research, Volume 2, Issue 1, 2016, Pages 62-64
International Journal of Commerce and Management Research International Journal of Commerce and Management Research