Today’s economy is a market driven economy. Given this paradigm shift there is a vital need for exploring the major facets of ‘branding’ from an HR perspective. Employer branding is a targeted, long term strategy to manage the awareness and perceptions of employees, and related stakeholders with regards to particular firm. Employer branding represents a firm's efforts to promote, both within and outside the firm, a clear view of what makes it different and desirable as an employer. In recent years employer branding has gained popularity among practicing managers. Given this managerial interest, this paper presents a framework to initiate the scholarly study of employer branding. The successful creation of an employer brand puts fort a favourable image of the organization as a good place to work. In the long run it pays rich dividends to the firm by creating a favourable employee value proposition in the job market and also internal benefits through enhanced productivity, employee satisfaction/retention. This paper is an attempt to discuss about the benefits, components, dimensions, and steps of employer branding.