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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 11, ISSUE 9 (2025)
Ecotourism and its impact on biodiversity and the local environment: An empirical study in Rajasthan
Authors
Prachi Mertia, Dr. Anurag Mehta
Abstract

This study examines the relationship between ecotourism practices and their impacts on biodiversity conservation, local environmental quality, and tourist behavior in selected ecotourism destinations of Rajasthan, India. Adopting a quantitative, cross-sectional research design, the study surveyed 200 respondents across five ecological zones using a structured questionnaire. Data were analyzed using SPSS version 26, applying linear regression to assess the relationships among variables.

The current evidence shows that the ecotourism activities have been able to play a significant role in conserving the biodiversity, majorly by implementing environmentally soothing infrastructure, managing visitor density, and installing interpretive signage. Additionally, it was demonstrated that responsible ecotourism activities, e.g., successful implementation of guided nature walks and low-impact tourism processes, had a (positive) effect on the environmental quality, whereas community involvement and environmental education had mixed or limited impacts. In addition, that aspect, which was highly linked to ecofriendly behavior, is the environmental awareness of the tourists, which confirmed the value of knowledge-influenced engagement in the conservation process.

On the whole, the paper contributes to theoretical issues of sustainable tourism and has practical implications for policy and ecotourism management. It promotes more comprehensive, location-specific models of ecotourism that incorporate great education, authentic community involvement, and protection of the surrounding environment. These lessons serve as an excellent indication of how the ecological and socio-economic results of ecotourism can be enhanced in Rajasthan as well as in any other part of the world.
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Pages:4-12
How to cite this article:
Prachi Mertia, Dr. Anurag Mehta "Ecotourism and its impact on biodiversity and the local environment: An empirical study in Rajasthan". International Journal of Commerce and Management Research, Vol 11, Issue 9, 2025, Pages 4-12
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