Relative demarcates on consumer preferences towards online retail marketers-with reference to Flipkart, Jabong, Amazon, Snapdeal, Myntra and Fashion and you
Arpit Shailesh, Dr Taruna
Online shopping has brought in an era for consumers, growing in a rapid increase year by year and offering a Golden Age of shopping. We’ve changed our way of shopping. In just a decade online shopping which includes buying goods on the Internet has gone from being nearly fictional to become worth billions of pounds every year. Books, CDs, clothes, electronics, accessories and many more things, we go shopping online for them all, without even leaving the house and taking the pain of searching in the physical market (Bazar). These days we take shopping online for granted, a creation with implementation that’s happened remarkably quickly. We can now even order groceries online with the delivery of our demands the very next day. With this facility we do not need to take out our foot out of our homes! The present research paper concentrates mainly on the consumer behaviour and insights of consumers towards the services rendered by various online sellers.
Arpit Shailesh, Dr Taruna. Relative demarcates on consumer preferences towards online retail marketers-with reference to Flipkart, Jabong, Amazon, Snapdeal, Myntra and Fashion and you. International Journal of Commerce and Management Research, Volume 1, Issue 1, 2015, Pages 82-88