International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 1 (2016)

Environment impact assessment of retail outlets and their influence on consumer buying behaviour-with reference to Lucknow City


Arpit Shailesh, Dr Taruna

In creating a confirmatory atmosphere to a retail outlet, Environment plays a very important role. A pronounced influence on the modern consumer is of the visuals of the retail store (exterior or interior). A demanding task for Indian retail is posed by the modern consumer. This research makes it easier to understand the forthcoming trading trends in terms of stores design, architectural makeover, stores layout, which, hence, leads to understand the buying perception between customers. The aim of this study is to check the dependency of stores on environment in attracting customers. It stresses on the importance of retail environment as a mechanism for the sales to increase. The study of retail environment may be helpful for the managers to plan and incorporate customer value strategies in setting up retail stores. The study braces that stores environment plays a major role in luring customers and is leading factor for creating the brand image of the store. Research findings indicate that environmental variables such as entrance, cleanliness, floor spaces, store layout, ventilation, and mercantile display have a positive influence on consumers’ purchase intention; whereas color, lighting and music do not have any significant impact on consumers’ purchase intention. The temperature nearly has no impact on the consumers’ purchase intention. This study has signification insinuation for Academicians and Practitioners.
Download  |  Pages : 01-07
How to cite this article:
Arpit Shailesh, Dr Taruna. Environment impact assessment of retail outlets and their influence on consumer buying behaviour-with reference to Lucknow City. International Journal of Commerce and Management Research, Volume 2, Issue 1, 2016, Pages 01-07
International Journal of Commerce and Management Research International Journal of Commerce and Management Research