International Journal of Commerce and Management Research

Authors
Dr. S. Hari Hara Puthiran

Abstract
This paper exposes the economic as well as social impacts of e-commerce in India. It is the India’s fastest evolving market with annual multifaceted growth rate (CAGR) 52% to touch USD 36.7 billion by 2020. The increasing perception of smartphones and internets are expressively contributing to the growth of e-commerce. Convenient payment process, speedy delivery of product, high discount, customer friendly policies and easy returns are driving more customers towards online shopping. Due to the digital revolution, the e-commerce sector in India increases from $3.8 billion in 2009 to $17 billion in 2014. It is projected to cross $100 billion within the next five years which will contribute more than 4% to India’s GDP. E-commerce provides a useful resource for the growth of MSME’s and all aspects of the rural community. The ‘Digital India’ project which aims to offer a one-stop shop for Government services will absolutely boost this sector by introducing the internet to remote corners of India.