International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 12 (2016)

Factors associated with the sustainability of micro small and medium enterprises’ entrepreneurs


S Jegadeeswari, Dr. R Velmurugan

Entrepreneurial Self-Efficacy (ESE) is viewed as the capabilities that can modify a person’s belief in his or her livelihood for completing the tasks required to initiate the business successfully. To measure the self-efficacy of an entrepreneurs, a questionnaire as suggested by Albert Bandura is constructed. To identify the prominent Entrepreneurial traits that affects the Entrepreneurs to sustain in the business, Structural Equation Model is employed. The result confirmed that the existence of Managerial, Opportunity, Functional, Relationship, Tolerance, Financial, Innovation, and Technical traits increases the self-efficacy level. The entrepreneurs with high level of self-efficacy will sustain in the business in the longer run.
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How to cite this article:
S Jegadeeswari, Dr. R Velmurugan. Factors associated with the sustainability of micro small and medium enterprises’ entrepreneurs. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 41-43
International Journal of Commerce and Management Research