Perception of customers towards online shopping with regard to perceived credibility, perceived worthiness & perceived trust: A study with regard to Bangalore city
Online shopping or marketing is the utilisation of technology for promoting marketing activities and selling products. The internet has become a platform for e-purchase and consumers in India are using internet as a source of purchase and other transactions. The financial sectors are also gaining prominence with the sophistication of technology via internet. Various applications and software’s used as payment options in online shopping have changed the face of various banks and financial institutions. This paper studies the perceptions of online consumers that influence the online purchasers of Bangalore. A sample of one hundred and forty nine respondents was collected from Bangalore and a self-administered questionnaire was prepared. Factor Analysis, T test, one way Anova test was conducted to know the significance of perceived trust, perceived credibility and perceived worthiness. The findings threw interesting insights on the online consumer behaviour, as the results show significant differences between the three perceived factors.
Manju MR. Perception of customers towards online shopping with regard to perceived credibility, perceived worthiness & perceived trust: A study with regard to Bangalore city. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 176-179