International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 12 (2016)

Neuro Marketing


Basavaraj Nagesh Kadamudimatha

Neuromarketing is a scientific way of analyzing the consumers’ mindset towards brands. The concept of Neuromarketing helps in understanding the thinking ability and purchase decision making aspects of consumers and thus it adds quality addition to marketing research. On the other hand, Neuromarketing tries to analyze the subconscious buying behavior of consumers. Since most of the purchase decisions are based on subconscious state of mind. The study explains the implication of Neuromarketing towards product logo, design, color, package & taste on his or her conscious or sub conscious purchase decision. The study examines how the new marketing research tools are able to overcome the traditional marketing research. Neuromarketing aims to understand the consumer in-depth mindset through his or her sub conscious processes and explains the consumer’s expectations, predictions in purchase decision. Literature reviews have shown that Neuromarketing tools have the potential to provide the inputs and overcome the problems. This study provides an implication of Neuromarketing tools in major marketing areas like promotion campaigns, product designing and improvement, consumers’ loyalty towards brands and many more. This study also includes the various tools and techniques used to understand and study the consumers’ purchase behavior. At the end the study is concluded by explaining the implication of Neuromarketing tools in the various marketing fields and thus demands a need for a study.
Download  |  Pages : 145-147
How to cite this article:
Basavaraj Nagesh Kadamudimatha. Neuro Marketing. International Journal of Commerce and Management Research, Volume 2, Issue 12, 2016, Pages 145-147
International Journal of Commerce and Management Research