International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 2 (2016)

Concept of ‘Fast- Fashion’ in Indian Retail Scenario


Guncha Sharma, Dr. Pratika Mishra

The Study encloses the investigation of characteristics of «fast-fashion» concept and, uncovers the key criteria, as per which the brands are named «fast-fashion». The paper explores the standards of fashion Industry with respect to the ‘fast-fashion’ sector and indicates the criteria of singling out the target customer audience. The idea under thought is seen as an element of style business vector change. The exploration guarantees that inside of the high-responsiveness idea the fashion is being produced and fabricated keeping in mind the mass-market client. Also it observes consumer’s attitude towards change in fashion and psychographics.
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