International Journal of Commerce and Management Research

Authors
Anjna Rani

Abstract
In present scenario for academics, practitioners and entrepreneurs Corporate Social Responsibility 0069s a developing area of interest in terms of theory and practice both. Corporate Social Responsibility is an approach whereby companies accommodate in their business policy and operations and in their communication with shareholders on a voluntary basis the social, environmental and health concerns. The economic, legal, ethical, and discretionary expectations are comprehend by the social responsibility of business which at a given point of time society acquire from organization. Due to globalization as the world is contracting in a large number of sectors the concept of Corporate Social Responsibility has received an undoubtedly high degree of scope and relevance. The theory and practices of this concept of social responsibility are flourishing by many academicians and practitioners. An attempt is made in this study to understand the concept of Corporate Social Responsibility and to getting an insight in Corporate Social Responsibility practices in the light of Oil India Limited (OIL). On the agenda of global business the concept of corporate social responsibility is now firmly grounded. The strategic CSR initiatives of OIL have appreciated by the stakeholders which have in its own way enhanced Brand Image of OIL. Corporate Social Responsibility for OIL is not just a duty but it is the unique way of their working and living.