International Journal of Commerce and Management Research

Authors
Dr. Rupinder Kaur

Abstract
The main goal of the paper is to obtain quantitative describing the actuality of online retailing in the case of the India in order to explain the development of internet shopping and its impact on consumer behavior. This study endeavors to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The result of the study shows that internet consumer trust and perceived risk have strong impacts on their purchasing decisions. Consumer`s trust, privacy concerns, security concerns are the major factors for using internet for shopping, the trust on websites influence to the purchasing decision of any consumer.