International Journal of Commerce and Management Research

Tourism sector is the largest income generation sector in India. Today in tourism sector, there is an acute shortage of skilled personnel, and the feedback on experience of tourists (both foreign & domestic) about the service deliveries, like basic facilities of tourists, safety and security, hospitality services, tour guides, taxi/auto drivers, entertainment/ recreation are very poor. Greater thrust and greater investment to correct this short coming is the need of the hour. Therefore policy measures and best strategies to furnish the best quality services for both foreign and domestic tourists; in tourism industry the policy implementation plays a vital role in fulfilling the needs of expectation of foreign and domestic tourists. To overcome from obstacles government must develops the infrastructures, take safety and security measures, adopt the marketing strategies, involves the private sector etc. measures can be implemented, it will be fulfilling needs and expectation of all tourists in the state.