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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 2, ISSUE 8 (2016)
Effects of advertisement of confectionery products on school children
Authors
Karthikeyan B
Abstract
The study conducted by the researcher was the effect of confectionery products among school children. In this study the researcher focuses on the impulse of advertisement made through various advertising network and media. The tools used in the study are Percentage analysis and Average Ranking analysis. The area of study is limited to Coimbatore city. The source of data is adopted on primary data collection among 106 respondents. The researcher brings out the effects of advertisement made through various media exposition like television, radio, magazine, movies, internet, etc. and observes the effect of the products on children minds.
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Pages:87-89
How to cite this article:
Karthikeyan B "Effects of advertisement of confectionery products on school children". International Journal of Commerce and Management Research, Vol 2, Issue 8, 2016, Pages 87-89
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