In the era of globalisation celebrities have an overwhelming influence on the society. The glamour industry is majorly focused on publicity, presence and present image in masses life. Possibly this is the one foremost reason of more and more brand association with celebrities. India has also emerged as one of the biggest consumer market, not only in metros or urban areas but also by penetrating in the small cities and towns. Celebrity endorsement proliferated as one of the strategic brand promotion tool used in recent time. The present research paper will attempt to find out the impact and will also attempts to evaluate the role and significances of celebrities while endorsing pre-purchase goods. The outcome of the study will help in boosting the sales and profit margins of the produces. The research methodology adopted will be deductive in nature. The data will be collected from the secondary sources mainly from books, magazines, journals etc.