International Journal of Commerce and Management Research

Authors
Yasmin Begum R Nadaf, Shamshuddin M Nadaf

Abstract
With developed world markets becoming increasingly saturated, multinational corporations (MNC’s) have turned to emerging economies such as India, Indonesia, Brazil, China, and Mexico, as key locations for future growth. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the BRIC nations of Brazil, Russia, China and India. China enjoys a comparative advantage in manufacturing, India in services and Brazil and Russia in energy and commodities. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. In a fast paced technological and knowledge based age the rise of multinational enterprises in a dynamic and strategic context gave way for strategic relevance in the globalised emerging market. This articles overview the role of emerging economy and its opportunities. The articles stresses on the challenges faced and strategies to overcome these challenges.