This paper seeks to analyze the impact of “Sports Sponsorship” on “Consumers Purchase Intention” and “Brand Image”. Research design used for the study was a survey method approach. Fifty (50) respondents were selected for the study through convenience sampling method. Questionnaire is used as an instrument for collection of data. Data collected were analyzed using chi-square to test the hypotheses at 0.05 alpha level of significance using SPSS version 16. Results derived from this study shows that there exists an impact of sports sponsorship on consumers purchase intention and brand image.