Corporate Social Responsibility (CSR) is defined as a concept whereby companies integrate environmental, social, and developmental concerns in their business operations. Corporate firms across the globe have clearly defined their CSR strategies. Most of these firms largely focus on areas of environmental sustainability, health and sanitation, women’s empowerment, workplace ethics, educational initiatives, leadership development, among other areas of community-centric work. Companies have taken keen interest in investing their resources for environmental protection as well as for enhancing the quality of health services. In India, multinationals as well as indigenous firms have been taking keen interest in CSR activities. Most of the firms in India have, like their counterparts in other parts of the world, developed a strategy for implementing their CSR plan. A major part of their strategy is focussed on sustainable development and environmental issues, and to some extent health, women’s empowerment, and community work. An area which has largely remained untouched by business houses is conservation of heritage and culture. Although some companies have exhibited a desire to invest in conserving the dying heritage of India, it has not been taken up as a critical area of CSR investment. Some public sector companies in India, such as ONGC, NTPC and Indian Oil, have however, led the away as far as CSR investment in conservation of heritage is concerned. This paper aims to critically analyze the role played by these companies in preserving and conserving the tangible and intangible heritage of India.