Every day people buy things. Consumer is the king of market who will decide what to buy, where to buy, when to buy and also whether to buy a particular product or not. A consumer buying behaviour and perception will vary according to their changes in expectations, feel, tastes and preference of products and their decision towards selection of products also influence by their education level. An understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. Understanding of the education disparities of consumer buying behaviour and their perception of selected ITC product mix such as Aashirvaad Atta, iodised salt, multipurpose cooking paste, instant mixes, spices and ready to eat products.