International Journal of Commerce and Management Research

Authors
Dr. H Chadnra

Abstract
Indian agriculture has transformed significantly during the last six decades. These are reflected in the changing share of agriculture in national economy and employment. Agriculture contributes about 24.7% to the Gross Domestic Product (GDP) of the country. It also contributes about 13.1% to the total Indian exports. This sector provides employment to 58.4% of the country's work force and livelihood to more than 650 million people. Marketing of agricultural produces always pose problems to the farmers. Though India is the leading agricultural country, still several problems are faced by the farmers in cultivation and marketing of agricultural produces. The present study focused on analyzing the marketing problems of farmers in Gobichettipalayam in Erode District. Marketing of agricultural products has been posing a big problem for the farmers. Even at the time of producing the crops and at the time of selling them they face a lot of hurdles and obstacles such as the interference of brokers and middlemen, lack of insurance facility, lack of finance, high cost of inputs, storehouses and transporting problems. Certain measures that can be effected to bring out the reforms in agricultural marketing so as to ensure just and fair price for the farming community and to improve their standard of living especially in rural areas.