International Journal of Commerce and Management Research

Authors
Dr. Sanjay Joshi

Abstract
It remains always a challenging task for an entrepreneur to start the venture at domestic level and taking the same to international markets. There are many factors which affects the process of converting local business into a global one. Marketers are always trying to find a ways and means to jump out through various modes of globalization. The present case examines and reports few issues and challenges related to marketing strategies used for SWAD brand from local market to global markets - a case of Vimal Agro Products Pvt. Ltd. However, discussions can be done on various issues like how SWAD brand can be promoted more in foreign markets while facing major issues of multi culture and multiple tastes of consumers. What will be the future potential for increasing digital marketing strategies for SWAD brand?