International Journal of Commerce and Management Research

Authors
Pran Banjara

Abstract
The CSR concept developed due to the change in the business view, from a limited model, mainly oriented towards profit maximization, to an open one, largely concerned with the quality of life, preservation of resources and meeting the general interests of society. Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society. The CSR concept developed due to the change in the business view, from a limited model, mainly oriented towards profit maximization, to an open one, largely concerned with the quality of life, preservation of resources and meeting the general interests of society. In other words, a view included in the sustainable development principles. The present research will be based on the current situation in Udaipur, being developed a model of CSR applied in banks. Being in a time of economic instability, the banking industry must make efforts to maintain equilibrium in the financial market. This research can help bank managers to understand what activities to do in the benefit of customers and the community, in order to move towards a sustainable directive. At the end of the research, the findings are presented and the imperatives of the topic discussed.