After Russia and Saudi Arabia, Iran is the third largest oil exporter in the world (3.9 MB/d). This reliance on oil and monetization in this way has led to the lack of attention to the other dimensions of the product sector. In other words, non-oil industries in Iran did not grow in the export process. This reliance on petroleum industries has created a state of weakness in Iranian industries. This weakness in the long term will make the Iranian industry dependent on the industries of other countries in the Persian Gulf region and with the price fluctuations, Iran's major revenues fluctuate. Despite sanctions against of Iran, the importance of product development, compounded. To reduce this dependence, the government should pay special attention to non-oil infrastructure. This paper attempts to provide a conceptual model for product development at the right time and the right place.